AI is rapidly reshaping how people search, choose and trust information. At the touch of a button, consumers can find brands that offer just what they’re looking for. You’d be right in thinking there are concerns amongst industry professionals that machine judgement could overshadow human-driven communications. But the reality is the opposite: PR is becoming […]
Why PR is still essential in an AI-driven world Read More »
If your aim is to see your product featured in gift guides, round-ups or seasonal recommendations, timing is everything. Major retail moments, from Christmas and Black Friday to Valentine’s Day and Easter, all come with long editorial lead times. While consumers might only start thinking about these events a few weeks before, journalists are finalising
Why early product PR matters: Getting ahead of key calendar moments Read More »
In today’s competitive business landscape, effective PR is essential for building brand reputation, establishing trust, and driving customer engagement. One powerful strategy that can significantly enhance PR success is community engagement. By actively involving and collaborating with the local community, businesses can foster loyalty and amplify brand messages through genuine connections. Community relations and engagement
The impact of community engagement on PR success Read More »
In today’s competitive business landscape, getting your brand noticed is crucial for success. Getting your business featured in local media, helps you to build brand awareness, attract new customers, and establish yourself as a trusted authority in your industry. Develop a compelling story: Journalists are always on the lookout for interesting and unique stories. To
How to get your business featured in local media: Three tips for success. Read More »
In the dynamic world of business, the power of storytelling is crucial for establishing meaningful connections with your audience. For Cornish businesses, leveraging local PR opportunities can be a great tool to engage both B2B and B2C markets effectively, tapping into the region’s unique cultural and economic landscape. Storytelling lies at the core of
The importance of local PR for Cornish businesses Read More »
