They say good things come in 3s and, in this case, also Ps. Promotional PR is powerful.
When planning an event for your brand, you want to ensure it gets noticed. This is where the power of PR comes in. Whether single-standing or part of a longer brand campaign, PR can transform your event from a moment into a movement.
Build momentum and drive attendance
Event PR is all about momentum and timing. Early planning and media outreach gives your event the best possible chance to land strong coverage. Print publications typically work 4–8 weeks in advance (sometimes up to six months ahead of the date!), so early preparation means those valuable long-lead opportunities in magazines and glossies can be secured, while pitching to online and regional outlets at a later date keeps the momentum going as your event approaches, positioning it as relevant and exciting.
Shape the story of your event
Storytelling is what PR does best. Defining key messages and ensuring they are consistent across media helps shape a story that aligns with your goals. You might want to highlight the power of community within your brand, or perhaps you want to make a new product shine. PR ensures the story is clear and memorable to the people who matter.
Create that after-party effect
We’ve all been to one — a party that continues long after the lights have gone down. This is what good PR does for your event. It captures key moments and keeps people talking, helping your event story live on. Continued media coverage can help boost brand credibility, and quite often this becomes just as valuable as the event experience itself.
For the past couple of years, we’ve worked with The Christmas Orchestra on a series of events across England, Scotland and Wales, as a 16-piece ensemble brings festive fun to towns nationwide. By securing strong regional coverage in titles such as Hampshire Life, Manchester Evening News and WalesOnline, along with national round-ups in The Telegraph, Coast and MSN, we helped drive demand that saw dates across the country sell out. We also used last year’s photography and personal stories from the musicians to make this year’s campaign stand out even more.
When you invest in PR as part of your event planning, great things happen.