AI is rapidly reshaping how people search, choose and trust information. At the touch of a button, consumers can find brands that offer just what they’re looking for. You’d be right in thinking there are concerns amongst industry professionals that machine judgement could overshadow human-driven communications. But the reality is the opposite: PR is becoming […]
Why PR is still essential in an AI-driven world Read More »
If your aim is to see your product featured in gift guides, round-ups or seasonal recommendations, timing is everything. Major retail moments, from Christmas and Black Friday to Valentine’s Day and Easter, all come with long editorial lead times. While consumers might only start thinking about these events a few weeks before, journalists are finalising
Why early product PR matters: Getting ahead of key calendar moments Read More »
The shoulder season. The time of year when “it’s just really quiet” becomes the mantra for local businesses. But does it really have to be that way? You don’t just want to survive shoulder season, you want to make it work for you. And one of the best ways to do that? Local media. 1.
How to use media to navigate the shoulder seasons in the travel and hospitality industry Read More »
Media isn’t just about reporting the news; it has the power to push businesses to change. Whether national headlines or local papers, media coverage can have a real influence, impacting everything from brand partnerships to stakeholder management. 1. Public accountability drives action No company wants to be the headline for the wrong reasons. Working with
Three Ways Media Impacts Business Operations Read More »
If the drinks industry has learned anything in the past few years, it’s that people want real choices that deliver on both taste and experience. No one’s interested in bland, watery low alcohol options. If it’s not good, they won’t drink it. And that goes for how brands present themselves as well. A strong PR
What The Drinks Industry Has Learned From The Low-And-No Category? Read More »
There’s something so special about a well-told story. It’s not just a collection of facts and statistics. It resonates, it sticks with you, and it makes you connect. Storytelling isn’t just a marketing tactic, it’s how we build trust, form connections and make an impact. That’s exactly why it is so important in award entries
The Art Of Storytelling In Award Entries Read More »
In today’s competitive business landscape, effective PR is essential for building brand reputation, establishing trust, and driving customer engagement. One powerful strategy that can significantly enhance PR success is community engagement. By actively involving and collaborating with the local community, businesses can foster loyalty and amplify brand messages through genuine connections. Community relations and engagement
The impact of community engagement on PR success Read More »
In today’s competitive business landscape, getting your brand noticed is crucial for success. Getting your business featured in local media, helps you to build brand awareness, attract new customers, and establish yourself as a trusted authority in your industry. Develop a compelling story: Journalists are always on the lookout for interesting and unique stories. To
How to get your business featured in local media: Three tips for success. Read More »
In the dynamic world of business, the power of storytelling is crucial for establishing meaningful connections with your audience. For Cornish businesses, leveraging local PR opportunities can be a great tool to engage both B2B and B2C markets effectively, tapping into the region’s unique cultural and economic landscape. Storytelling lies at the core of
The importance of local PR for Cornish businesses Read More »
