Understanding exclusives and embargoes You may have heard of ‘exclusives’ and ‘embargoes’ before, both being media relations tactics that can help get your story heard. Naturally, every brand wants its news to be shared far and wide, but it’s important to understand exactly what these tools are and why your PR team might use them, as each serves a distinct […]
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Understanding media lead times It’s common for brands to feel frustrated with the time it can take for coverage to appear, but a big part of our role in PR is managing those expectations. Whether it’s a quick-turnaround radio opportunity or a long-lead print magazine feature, understanding that different types of media work to very different timelines is key.
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The shoulder season. The time of year when “it’s just really quiet” becomes the mantra for local businesses. But does it really have to be that way? You don’t just want to survive shoulder season, you want to make it work for you. And one of the best ways to do that? Local media. 1.
How to use media to navigate the shoulder seasons in the travel and hospitality industry Read More »
Media isn’t just about reporting the news; it has the power to push businesses to change. Whether national headlines or local papers, media coverage can have a real influence, impacting everything from brand partnerships to stakeholder management. 1. Public accountability drives action No company wants to be the headline for the wrong reasons. Working with
Three Ways Media Impacts Business Operations Read More »
If the drinks industry has learned anything in the past few years, it’s that people want real choices that deliver on both taste and experience. No one’s interested in bland, watery low alcohol options. If it’s not good, they won’t drink it. And that goes for how brands present themselves as well. A strong PR
What The Drinks Industry Has Learned From The Low-And-No Category? Read More »
There’s something so special about a well-told story. It’s not just a collection of facts and statistics. It resonates, it sticks with you, and it makes you connect. Storytelling isn’t just a marketing tactic, it’s how we build trust, form connections and make an impact. That’s exactly why it is so important in award entries
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