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The shoulder season. The time of year when “it’s just really quiet” becomes the mantra for local businesses. But does it really have to be that way? You don’t just want to survive shoulder season, you want to make it work for you. And one of the best ways to do that? Local media. 1.

Media isn’t just about reporting the news; it has the power to push businesses to change. Whether national headlines or local papers, media coverage can have a real influence, impacting everything from brand partnerships to stakeholder management.  1. Public accountability drives action  No company wants to be the headline for the wrong reasons. Working with

If the drinks industry has learned anything in the past few years, it’s that people want real choices that deliver on both taste and experience. No one’s interested in bland, watery low alcohol options. If it’s not good, they won’t drink it. And that goes for how brands present themselves as well. A strong PR

There’s something so special about a well-told story. It’s not just a collection of facts and statistics. It resonates, it sticks with you, and it makes you connect.  Storytelling isn’t just a marketing tactic, it’s how we build trust, form connections and make an impact. That’s exactly why it is so important in award entries